Appoio

Role

UX, UI Designer (Bootcamp project)

Tools

Figma, Miro, Google docs

Time

8 weeks

During the Bootcamp of UX Design from TERA, I had the opportunity of working for two months to create a solution based on user research and tests with the developed prototype. My team chose as a theme:

How can online doctor appointments help first-time parents?

At first, our stakeholders were the grandparents because we believed that in today’s Brazilian society, much of the child care is up to them, as the parents usually keep working. As the research advanced, it was clear that this path was not the most suitable one. So, after merging with another team, we defined that our stakeholders were:

The Parents

KRISTEN ANNE PHOTOGRAPHY

The entire process of changing the stakeholder and merging was not easy. Our project was delayed since we had to put both teams' information together and ensure that all the members were informed. But it was also the best decision! Because having a bigger picture of the problem with other stakeholders made our development much more complete, in addition to learning that we needed to change paths, as all the results led us to this.

We developed a new CSD matrix (certainties, suggestions, and doubts).

We began with desk research about online doctor appointments and found some legal obstacles in Brazil. It made us think a lot about which path to choose, but we prefer to start the research to understand what the people think about the subject before making any decision.

So we conducted qualitative and quantitative research to understand our stakeholders.

In the quantitative research, we discovered that parents mistrust online doctor appointments (what discouraged us from following this path). While in the qualitative, we got to know there was a high incidence of postpartum depression and baby blues in first-time mothers without asking any specific questions about the matter.

Qualitative research:

Interviewees: 1 Father and 5 Mothers

4 out of 5 mothers had postpartum depression and/or baby blues

1 mother had severe sleep deprivation that led to the onset of depression

With this new information, we started rethinking what it meant to help first-time parents. We focused on the baby's health and information for the parents, but we did not consider the well-being of the parents, who, most of the time, would feel inexperienced and unprepared to take care of a baby. With that, we set out on new quantitative research where we gathered this information:

Quantitative research:

Replied: 104 Mothers and 25 Fathers

Great or good relationship with the partner: 86% before the baby and 63% after the baby

62% felt a lack of information and support

72% had emotional problems

and

54% would like psychological support

Outlook:

The parents need information beyond what the doctor provides.

Need for postpartum psychological support to maintain emotional health.

Parents do not seek psychological support in general.

So we’ve changed our goal to:

How do we improve the emotional well-being of first-time parents?

We created two personas to be a couple of first-time parents who give our stakeholders a voice.

And we worked on the navigation and wireframes flow of our project.

And that’s how Appoio was born.

An app to help first-time parents to go throw a big life change, focused on providing support remotely on several areas of care, like: therapy, nutrition, sleep clinic, doula, etc.

Example of how the app works

Amazing group that made the project happen: Guilherme Garcia, Luana Pulegio, Livia Ferrari, Sara Terumi, Victor Eguchi e Vínicius Santos

Appoio

How can online doctor appointments help first-time parents?

How do we improve the emotional well-being of first-time parents?

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Thank you!